Hugo Boss expects growth to return in 2027 as it launches Claim 5 Touchdown, a strategy focused on realignment in 2026 and stronger brand, distribution, and operational execution through 2028.
The plan targets €300 million (~$349.69 million) annual free cash flow, an EBIT margin of around 12 per cent, and improved efficiency to strengthen long-term profitable growth.Hugo Boss expects growth to return in 2027 as it launches Claim 5 Touchdown, a strategy focused on realignment in 2026 and stronger brand, distribution, and operational execution through 2028.
The plan targets €300 million (~$349.69 million) annual free cash flow, an EBIT margin of around 12 per cent, and improved efficiency to strengthen long-term profitable growth.
Germany’s Hugo Boss sets 2028 strategy, sees growth returning in 2027
