Boss launches the #BeYourOwnBOSS campaign for Spring/Summer ’24, featuring Gisele Bündchen, Adwoa Aboah, Lee Minho, Matteo Berrettini and Suki Waterhouse.
The collection features a sophisticated colour palette and contemporary designs, with a central motif being the new Double B monogram.
The campaign includes a unique hologram projection near London’s Tower Bridge.Boss launches the #BeYourOwnBOSS campaign for Spring/Summer ’24, featuring Gisele Bündchen, Adwoa Aboah, Lee Minho, Matteo Berrettini and Suki Waterhouse.
The collection features a sophisticated colour palette and contemporary designs, with a central motif being the new Double B monogram.
The campaign includes a unique hologram projection near London’s Tower Bridge.
