Velvet classic

German brand Puma appoints Erik Janshen as global DTC head

Erik, a seasoned leader in digital sales and DTC business with over 10 years of experience, joins PUMA as SVP of Digital Sales after his tenure at Tommy Hilfiger and Calvin Klein.
PUMA CEO Arne Freundt is confident in Erik’s innovative, consumer-focused strategies to enhance PUMA’s DTC experience.
Erik succeeds Karthik Balagopalan, now MD of PUMA India.Erik, a seasoned leader in digital sales and DTC business with over 10 years of experience, joins PUMA as SVP of Digital Sales after his tenure at Tommy Hilfiger and Calvin Klein.
PUMA CEO Arne Freundt is confident in Erik’s innovative, consumer-focused strategies to enhance PUMA’s DTC experience.
Erik succeeds Karthik Balagopalan, now MD of PUMA India.

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