HUGO BOSS launches HUGO BOSS XP, an innovative membership program using the customer app and NFTs.
Blending traditional loyalty features with blockchain elements, it debuts in the UK, enhancing engagement and lifetime value through personalised services and exclusive benefits.
The program aims to establish HUGO BOSS as a premium tech-driven fashion leader.HUGO BOSS launches HUGO BOSS XP, an innovative membership program using the customer app and NFTs.
Blending traditional loyalty features with blockchain elements, it debuts in the UK, enhancing engagement and lifetime value through personalised services and exclusive benefits.
The program aims to establish HUGO BOSS as a premium tech-driven fashion leader.
