German brand Hugo Boss drives racing culture off-track in Miami

HUGO’s HUGO GARAGE event in Miami during the F1 weekend epitomized the brand’s disruptive ethos, blending fashion, music, and racing culture.
With live performances, interactive racing experiences, and a dynamic Roblox activation, it offered a fusion of creativity and adrenaline, redefining motorsport boundaries for both physical and virtual audiences.HUGO’s HUGO GARAGE event in Miami during the F1 weekend epitomized the brand’s disruptive ethos, blending fashion, music, and racing culture.
With live performances, interactive racing experiences, and a dynamic Roblox activation, it offered a fusion of creativity and adrenaline, redefining motorsport boundaries for both physical and virtual audiences.