Take-Two CEO Strauss Zelnick has said that generative AI has “zero part” in GTA 6 development. The executive said that the company utilised AI as productivity tools, but not for creativity. Zelnick said that AI tools will not create great entertainment properties.Take-Two CEO Strauss Zelnick has said that generative AI has “zero part” in GTA 6 development. The executive said that the company utilised AI as productivity tools, but not for creativity. Zelnick said that AI tools will not create great entertainment properties.