Carter’s is pushing deeper into kidswear with a new logo and Watch Them Glow campaign to keep families beyond babywear.
US babywear imports fell to $784 million in January-June 2026 from $944.9 million a year earlier, Texpro data shows.
Gap, Kohl’s and Abercrombie are also targeting children’s apparel, as Carter’s leans on stores and Walmart, Target and Amazon distribution.Carter’s is pushing deeper into kidswear with a new logo and Watch Them Glow campaign to keep families beyond babywear.
US babywear imports fell to $784 million in January-June 2026 from $944.9 million a year earlier, Texpro data shows.
Gap, Kohl’s and Abercrombie are also targeting children’s apparel, as Carter’s leans on stores and Walmart, Target and Amazon distribution.
