Gen X Beauty Campaigns – Bluemercury’s Up Next Campaign Celebrates Women 40+ (TrendHunter.com)

(TrendHunter.com) Bluemercury commissioned research revealing that 87% of Gen X women want real age representation in advertising, and in response, the Up Next campaign was born. “While Gen Z has certainly driven…(TrendHunter.com) Bluemercury commissioned research revealing that 87% of Gen X women want real age representation in advertising, and in response, the Up Next campaign was born. “While Gen Z has certainly driven…