India’s D2C apparel websites account for only $3.3 billion, or 3.4 per cent, of the country’s $95.7 billion domestic apparel market in 2025.
Offline channels still hold 83 per cent of sales, while marketplaces take about 80 per cent of online apparel sales, CMAI and 1Lattice found.
Rahul Mehta says brands need customer data, stores and profitability as consolidation looms.India’s D2C apparel websites account for only $3.3 billion, or 3.4 per cent, of the country’s $95.7 billion domestic apparel market in 2025.
Offline channels still hold 83 per cent of sales, while marketplaces take about 80 per cent of online apparel sales, CMAI and 1Lattice found.
Rahul Mehta says brands need customer data, stores and profitability as consolidation looms.
From online hype to profit: Why India’s apparel brands need stores
