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From 5,000 followers to over a million: New Zealand World Cup player Tim Payne finds social media fame

New Zealand defender Tim Payne has become an unlikely star after an influencer from Argentina called on his followers to unite and make the little-known 32-year-old a “hero” of the upcoming World Cup.

El Scarso, a football influencer also known as Valen Scarsini, identified Payne as the least-known player at the World Cup in Canada, the United States and Mexico based on his small social media following.

Continue reading…Tim Payne identified as least-known player by Argentinian influencerCampaign launched to make defender a ‘hero’ before tournament New Zealand defender Tim Payne has become an unlikely star after an influencer from Argentina called on his followers to unite and make the little-known 32-year-old a “hero” of the upcoming World Cup.El Scarso, a football influencer also known as Valen Scarsini, identified Payne as the least-known player at the World Cup in Canada, the United States and Mexico based on his small social media following. Continue reading…

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