French fashion company SMCP reported a 5 per cent decrease in Q1 FY24 sales, totalling €287 million (~$307.2 million), amid challenging market conditions, particularly in China.
The company plans to close 100 stores mainly in China and aims for a 10-12 per cent EBIT margin by 2026.
Efforts to enhance efficiency include leveraging technology.French fashion company SMCP reported a 5 per cent decrease in Q1 FY24 sales, totalling €287 million (~$307.2 million), amid challenging market conditions, particularly in China.
The company plans to close 100 stores mainly in China and aims for a 10-12 per cent EBIT margin by 2026.
Efforts to enhance efficiency include leveraging technology.
