Jony Ive, the former Chief Design Officer at Apple, is reportedly working on a generative artificial intelligence (AI) device. As per the report, Ive is collaborating with OpenAI CEO Sam Altman to build this new device which is rumoured to be inspired by the original iPhone. Notably, Ive was behind the design language of the first iPhone which was launched in 2007.Jony Ive, the former Chief Design Officer at Apple, is reportedly working on a generative artificial intelligence (AI) device. As per the report, Ive is collaborating with OpenAI CEO Sam Altman to build this new device which is rumoured to be inspired by the original iPhone. Notably, Ive was behind the design language of the first iPhone which was launched in 2007.