Home Gadgets Exclusive: Adobe’s Govind Balakrishnan on Why Adoption Trumps Profit for Adobe Express

Exclusive: Adobe’s Govind Balakrishnan on Why Adoption Trumps Profit for Adobe Express

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Adobe partnered with Airtel on Thursday to offer 12 months of Adobe Express Premium to Bharti Airtel users in India. On paper, that opens up Adobe’s “create-anything” platform to nearly 360 million people, giving them access to its design tools, artificial intelligence (AI) features, and a large library of stock assets for a year.Adobe partnered with Airtel on Thursday to offer 12 months of Adobe Express Premium to Bharti Airtel users in India. On paper, that opens up Adobe’s “create-anything” platform to nearly 360 million people, giving them access to its design tools, artificial intelligence (AI) features, and a large library of stock assets for a year.