A bra’s complex construction involves over 30 separate components.
Promoting sustainable fashion at scale, Clovia has launched India’s first bra recycling initiative, BYOB, in partnership with Respun.
Respun removes underwires, hooks and strap rings before shredding the remaining fabrics.
Retail discounts on new products will encourage sustainable disposal.A bra’s complex construction involves over 30 separate components.
Promoting sustainable fashion at scale, Clovia has launched India’s first bra recycling initiative, BYOB, in partnership with Respun.
Respun removes underwires, hooks and strap rings before shredding the remaining fabrics.
Retail discounts on new products will encourage sustainable disposal.
