Anta Sports has agreed to acquire a 29.06 per cent stake in Puma SE from Groupe Artémis for €1.5 billion (~$1.78 billion) in cash, becoming Puma’s largest shareholder.
Fully funded through internal resources, the deal is expected to close by end-2026 and supports Anta’s multi-brand global expansion strategy while preserving Puma’s independence and governance.Anta Sports has agreed to acquire a 29.06 per cent stake in Puma SE from Groupe Artémis for €1.5 billion (~$1.78 billion) in cash, becoming Puma’s largest shareholder.
Fully funded through internal resources, the deal is expected to close by end-2026 and supports Anta’s multi-brand global expansion strategy while preserving Puma’s independence and governance.
