Veronica Villafañe (Forbes) writes that that Puerto Rican-born global superstar Bad Bunny will be recognized as the Top Latin Artist of the 21st Century at the 2025 Billboard Latin Music Awards. Broadcast live on Telemundo, the award ceremony will take place at the James L. Knight Center in Miami, Florida, on October 23 at 8:00pm (ET).
Global superstar Bad Bunny will be honored as Billboard’s Top Latin Artist of the 21st Century during the 2025 Billboard Latin Music Awards. The announcement comes as buzz continues around his selection as the 2026 Super Bowl halftime show headliner.
The Puerto Rican artist’s albums and singles have repeatedly topped Billboard’s Top Latin Albums and Hot Latin Songs charts, often with multiple tracks debuting simultaneously in upper positions. That unprecedented performance has set a new standard for Latin music and earned him the special recognition.
Streaming Dominance
Bad Bunny’s influence extends well beyond traditional metrics. Spotify named him the platform’s most-streamed artist worldwide for three consecutive years. He currently boasts more than 80 million monthly streams, a three million increase from last week.
His popularity keeps soaring. Bad Bunny’s streams jumped 26% in the United States following his Super Bowl halftime show announcement, according to Luminate data reported by the Associated Press. The singer’s on-demand streams rose from 173 million in the nine days before the September 28 announcement to 218.5 million in the eight days after. He holds multiple records, including most videos in YouTube’s Billion Views Club and highest-grossing tour in a single year. He also became the first Spanish-language act to headline Coachella. [. . .]
For full article, see https://www.forbes.com/sites/veronicavillafane/2025/10/09/billboard-names-bad-bunny-top-latin-artist-of-the-21st-century/
[Photo above from 2025 Invision: Bad Bunny, whose real name is Benito Antonio Martinez Ocasio at the premiere of “Caught Stealing” at Regal Union Square on Tuesday, Aug. 26, 2025, in New York.]
Veronica Villafañe (Forbes) writes that that Puerto Rican-born global superstar Bad Bunny will be recognized as the Top Latin Artist of the 21st Century at the 2025 Billboard Latin Music Awards. Broadcast live on Telemundo, the award ceremony will take place at the James L. Knight Center in Miami, Florida, on October 23 at 8:00pm
