Home Gadgets Axe Gives Away Limited-Edition ‘Dogecans’ to Tap Into Growing Crypto Craze

Axe Gives Away Limited-Edition ‘Dogecans’ to Tap Into Growing Crypto Craze

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Axe’s latest campaign attempted to leverage popular trends to stir interest in the brand. Playing on the cryptocurrency’s name, the Dogecoin-inspired packaging on the special Axe cans featured the Doge meme and the marketing campaign tagline said, “48-hour crypto scent.”Axe’s latest campaign attempted to leverage popular trends to stir interest in the brand. Playing on the cryptocurrency’s name, the Dogecoin-inspired packaging on the special Axe cans featured the Doge meme and the marketing campaign tagline said, “48-hour crypto scent.”