As AI platforms soar, apparel shoppers stay cautious

In the US, 44 per cent say AI helps find better value, yet only 21 per cent have made more than one purchase on an AI recommendation.
Many shoppers still prefer brand websites or apps, while just 33 per cent would let an AI agent make a purchase on their behalf.
Retailers use AI mainly in customer service, marketing analysis and admin tasks, while apparel shoppers fear it may not grasp style.In the US, 44 per cent say AI helps find better value, yet only 21 per cent have made more than one purchase on an AI recommendation.
Many shoppers still prefer brand websites or apps, while just 33 per cent would let an AI agent make a purchase on their behalf.
Retailers use AI mainly in customer service, marketing analysis and admin tasks, while apparel shoppers fear it may not grasp style.