Apple will begin showing additional ads in App Store search results within a couple of months, the company has confirmed. The new ads will first appear on the App Store in the UK and Japan. Apple confirmed that other Apple Ads markets will be included by the end of March. This will be supported on devices using iOS and iPadOS 26.2 and later.Apple will begin showing additional ads in App Store search results within a couple of months, the company has confirmed. The new ads will first appear on the App Store in the UK and Japan. Apple confirmed that other Apple Ads markets will be included by the end of March. This will be supported on devices using iOS and iPadOS 26.2 and later.