Apple has introduced ‘win-back offers’ as a new feature that enables developers to encourage former app users to resubscribe with discounted rates. These incentives aim to persuade previous users to renew their subscriptions at a lower cost.Apple has introduced ‘win-back offers’ as a new feature that enables developers to encourage former app users to resubscribe with discounted rates. These incentives aim to persuade previous users to renew their subscriptions at a lower cost.