Anti-Bias Fashion Unveilings – Primark Created “Kim Parr” to Challenge Preconceptions (TrendHunter.com)

(TrendHunter.com) As part of a new spring campaign called Shockingly Chic, Primark launched an immersive social experiment with a fake fashion brand, Kim Parr—an anagram of “Primark.”

The Shockingly Chic…(TrendHunter.com) As part of a new spring campaign called Shockingly Chic, Primark launched an immersive social experiment with a fake fashion brand, Kim Parr—an anagram of “Primark.”

The Shockingly Chic…