Grammy-winning artist Rosalía joins New Balance as an ambassador, launching a cinematic five-part campaign that highlights her bold style and creative spirit.
The campaign debuts the new 204L lifestyle sneaker and showcases Rosalía’s journey through symbolic storytelling.
She celebrates the brand’s fusion of sport and culture with a shared vision of individuality and innovation.Grammy-winning artist Rosalía joins New Balance as an ambassador, launching a cinematic five-part campaign that highlights her bold style and creative spirit.
The campaign debuts the new 204L lifestyle sneaker and showcases Rosalía’s journey through symbolic storytelling.
She celebrates the brand’s fusion of sport and culture with a shared vision of individuality and innovation.
