Michael Kors is the first to adopt Shopping Muse, an AI retail assistant from Dynamic Yield, a Mastercard company, enhancing its US website shopping experience.
The tool translates colloquial consumer language into tailored recommendations, boosting conversion rates by 15-20 per cent.
This launch aligns perfectly with the summer and wedding season.Michael Kors is the first to adopt Shopping Muse, an AI retail assistant from Dynamic Yield, a Mastercard company, enhancing its US website shopping experience.
The tool translates colloquial consumer language into tailored recommendations, boosting conversion rates by 15-20 per cent.
This launch aligns perfectly with the summer and wedding season.
American brand Michael Kors & Mastercard team up for AI shopping
