Amazon Fire TV devices are getting an artificial intelligence (AI)-powered feature upgrade that will make it easier for users to discover new shows and movies. The e-commerce giant is integrating its in-house AI model to power its search feature. The company says it will allow users to search for content based on genre, plot, and more.Amazon Fire TV devices are getting an artificial intelligence (AI)-powered feature upgrade that will make it easier for users to discover new shows and movies. The e-commerce giant is integrating its in-house AI model to power its search feature. The company says it will allow users to search for content based on genre, plot, and more.