Generative AI shopping searches grew 4,700 per cent in 2024-25; Adobe says AI-referred shoppers convert 42 per cent better than human-driven traffic.
SKIMS, Glossier, Spanx, Vuori, URBN, Coach, Kate Spade, Revolve and Halara are live through ChatGPT Shopping, Stripe or Google’s UCP.
Clean, frequently updated product data are becoming vital as fashion risks invisibility in AI shopping results.Generative AI shopping searches grew 4,700 per cent in 2024-25; Adobe says AI-referred shoppers convert 42 per cent better than human-driven traffic.
SKIMS, Glossier, Spanx, Vuori, URBN, Coach, Kate Spade, Revolve and Halara are live through ChatGPT Shopping, Stripe or Google’s UCP.
Clean, frequently updated product data are becoming vital as fashion risks invisibility in AI shopping results.
