Adobe is exploring the possibility of allowing third party generative AI (GenAI) services like OpenAI’s Sora for AI video generation in Premiere Pro. The company said on Monday that it is developing a way to let users tap third-party tools from OpenAI, Runway and Pika Labs to generate and use video in Premiere Pro.Adobe is exploring the possibility of allowing third party generative AI (GenAI) services like OpenAI’s Sora for AI video generation in Premiere Pro. The company said on Monday that it is developing a way to let users tap third-party tools from OpenAI, Runway and Pika Labs to generate and use video in Premiere Pro.