Adidas and Patrick Mahomes announced the second Team Mahomes NIL cohort of Texas Tech student-athletes in Lubbock, coinciding with the debut of the “Too Cold” uniform featuring Mahomes’ Gladiator logo.
The programme supports athlete development on and off the field, reinforcing Mahomes’ continued commitment to his alma mater and Adidas’ evolving role in athlete-brand partnerships.Adidas and Patrick Mahomes announced the second Team Mahomes NIL cohort of Texas Tech student-athletes in Lubbock, coinciding with the debut of the “Too Cold” uniform featuring Mahomes’ Gladiator logo.
The programme supports athlete development on and off the field, reinforcing Mahomes’ continued commitment to his alma mater and Adidas’ evolving role in athlete-brand partnerships.
Adidas & Patrick Mahomes expand NIL programme with Texas Tech athletes
