Under Armour’s Q2 revenue fell 6.8 per cent year on year to $1.24 billion, with pressure across regions, channels and product categories.
North America and international revenue each declined 7 per cent; apparel fell 6 per cent and footwear 11 per cent.
It is cutting SKUs, backing HeatGear, football cleats and Tech Helix, and licensing youth apparel to Centric Brands from autumn 2027.Under Armour’s Q2 revenue fell 6.8 per cent year on year to $1.24 billion, with pressure across regions, channels and product categories.
North America and international revenue each declined 7 per cent; apparel fell 6 per cent and footwear 11 per cent.
It is cutting SKUs, backing HeatGear, football cleats and Tech Helix, and licensing youth apparel to Centric Brands from autumn 2027.
