Home Street Fashion New ₹2,000 UPI rule tests ₹27,000-cr apparel payment market

New ₹2,000 UPI rule tests ₹27,000-cr apparel payment market

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From October 15, qualifying UPI purchases above ₹2,000 incur a 0.4 per cent merchant fee; customers pay no surcharge.
Apparel is close to the cut-off: August 2026 average UPI tickets were ₹886 at family-clothing shops and ₹1,195 at men’s and women’s stores.
India’s apparel exports fell 11.2 per cent in H1 2026; festive period contributes nearly 35 per cent of annual apparel sales.From October 15, qualifying UPI purchases above ₹2,000 incur a 0.4 per cent merchant fee; customers pay no surcharge.
Apparel is close to the cut-off: August 2026 average UPI tickets were ₹886 at family-clothing shops and ₹1,195 at men’s and women’s stores.
India’s apparel exports fell 11.2 per cent in H1 2026; festive period contributes nearly 35 per cent of annual apparel sales.