PUMA has appointed Steve Cecchini as Senior Vice President Sports Marketing effective 1 October 2026, reporting directly to CEO Arthur Hoeld.
The former Nike executive will develop PUMA’s global sports marketing organization and manage partnerships with athletes, teams and federations, supporting the company’s ambition to boost product visibility and become a top-three global sports brand.PUMA has appointed Steve Cecchini as Senior Vice President Sports Marketing effective 1 October 2026, reporting directly to CEO Arthur Hoeld.
The former Nike executive will develop PUMA’s global sports marketing organization and manage partnerships with athletes, teams and federations, supporting the company’s ambition to boost product visibility and become a top-three global sports brand.
