Though US fashion firms are operating in a highly uncertain environment, compared with 2025, companies are moving beyond short-term crisis response and increasingly adopting longer-term strategies focused on supply chain optimisation, compliance capabilities and operational resilience, a study found.
‘Protectionist US trade policies and related policy uncertainty’ was ranked the top challenge in 2026.Though US fashion firms are operating in a highly uncertain environment, compared with 2025, companies are moving beyond short-term crisis response and increasingly adopting longer-term strategies focused on supply chain optimisation, compliance capabilities and operational resilience, a study found.
‘Protectionist US trade policies and related policy uncertainty’ was ranked the top challenge in 2026.
