Adidas and football club Real Madrid have extended their partnership for eight more years, reinforcing one of football’s longest-running commercial alliances.
The collaboration spans the men’s, women’s, academy, Genuine, and basketball teams.
Backed by decades of sporting success, the renewed deal aims to strengthen performance innovation, merchandising growth, and global fan engagement.Adidas and football club Real Madrid have extended their partnership for eight more years, reinforcing one of football’s longest-running commercial alliances.
The collaboration spans the men’s, women’s, academy, Genuine, and basketball teams.
Backed by decades of sporting success, the renewed deal aims to strengthen performance innovation, merchandising growth, and global fan engagement.
