DICK’S Sporting Goods and adidas have launched the “Where It All Kicks Off” campaign to capitalise on FIFA World Cup 2026 excitement in the US, featuring stars including Lionel Messi, Lamine Yamal and Trinity Rodman.
Beyond marketing, the partnership extends to in-store activations, fan engagement programmes and up to $250,000 in grassroots youth soccer funding through DonorsChoose.DICK’S Sporting Goods and adidas have launched the “Where It All Kicks Off” campaign to capitalise on FIFA World Cup 2026 excitement in the US, featuring stars including Lionel Messi, Lamine Yamal and Trinity Rodman.
Beyond marketing, the partnership extends to in-store activations, fan engagement programmes and up to $250,000 in grassroots youth soccer funding through DonorsChoose.
