Home Street Fashion Austria’s apparel sourcing shifts towards Asia as Germany loses ground

Austria’s apparel sourcing shifts towards Asia as Germany loses ground

77

Austria’s apparel imports fell to $1.59 billion in the first quarter of 2026 from $1.86 billion a year earlier, while sourcing patterns shifted notably towards Asia.
Germany remained the largest supplier, but its market share dropped to 34.3 per cent from over 47 per cent a year ago.
China and Bangladesh gained ground as Austrian buyers increasingly sought more cost-competitive sourcing options.Austria’s apparel imports fell to $1.59 billion in the first quarter of 2026 from $1.86 billion a year earlier, while sourcing patterns shifted notably towards Asia.
Germany remained the largest supplier, but its market share dropped to 34.3 per cent from over 47 per cent a year ago.
China and Bangladesh gained ground as Austrian buyers increasingly sought more cost-competitive sourcing options.