European consumers increasingly expect brands and governments to make sustainable fashion more affordable, transparent and accessible.
Regulations such as DPP and Extended Producer Responsibility EPR are pushing companies towards greater accountability.
However, high prices, greenwashing concerns and limited consumer awareness continue to slow wider adoption of sustainable fashion.European consumers increasingly expect brands and governments to make sustainable fashion more affordable, transparent and accessible.
Regulations such as DPP and Extended Producer Responsibility EPR are pushing companies towards greater accountability.
However, high prices, greenwashing concerns and limited consumer awareness continue to slow wider adoption of sustainable fashion.
