Hugo Boss has reported a subdued start to 2026 as strategic realignment weighed on performance.
Q1 sales fell 6 per cent, while EBIT and earnings declined.
The company cited macroeconomic and geopolitical pressures, including Middle East tensions.
Despite this, gross margins improved and cash flow strengthened.
Hugo Boss reaffirmed its 2026 outlook, expecting sales decline.Hugo Boss has reported a subdued start to 2026 as strategic realignment weighed on performance.
Q1 sales fell 6 per cent, while EBIT and earnings declined.
The company cited macroeconomic and geopolitical pressures, including Middle East tensions.
Despite this, gross margins improved and cash flow strengthened.
Hugo Boss reaffirmed its 2026 outlook, expecting sales decline.
