College-Made Athletic Accessories – MSU’s BRCE Shoelace System Partners with The NFL (TrendHunter.com)

(TrendHunter.com) BRCE, a Michigan State University spinout, turned a failed class project into a commercial athletic accessory, debuting a reinforced shoelace system designed to improve durability and fit. The…(TrendHunter.com) BRCE, a Michigan State University spinout, turned a failed class project into a commercial athletic accessory, debuting a reinforced shoelace system designed to improve durability and fit. The…