M&S is strengthening its dominance in women’s denim and building momentum in men’s with its Spring 26 campaign.
Holding an 18.2 per cent share in women’s denim, it is expanding trend-led fits, reducing legacy lines by 40 per cent, and introducing modern silhouettes with broader sizing.
Updated men’s smart-casual shapes and wider washes aim to attract younger shoppers and drive higher volumes.M&S is strengthening its dominance in women’s denim and building momentum in men’s with its Spring 26 campaign.
Holding an 18.2 per cent share in women’s denim, it is expanding trend-led fits, reducing legacy lines by 40 per cent, and introducing modern silhouettes with broader sizing.
Updated men’s smart-casual shapes and wider washes aim to attract younger shoppers and drive higher volumes.
