India’s fashion market is shifting from volume-led buying to quality, value and experience-driven consumption, Deloitte India said.
Affordable premium fashion is gaining traction, especially among younger consumers, as brand exploration rises and spending becomes more deliberate.
Mid-premium apparel is growing rapidly, while premium fashion is set to expand faster.India’s fashion market is shifting from volume-led buying to quality, value and experience-driven consumption, Deloitte India said.
Affordable premium fashion is gaining traction, especially among younger consumers, as brand exploration rises and spending becomes more deliberate.
Mid-premium apparel is growing rapidly, while premium fashion is set to expand faster.
