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Highlight clips available at 8pm on Saturday for first time
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Traditional viewing of weekend shows has declined
Match of the Day’s viewing figures have increased considerably this season in a vindication of the BBC’s new digital strategy. Traditional linear viewing of the Saturday and Sunday evening highlights programmes had declined by 770,000 to 6.88 million average weekly views last month compared with December 2024, but MOTD has gained 1.52 million viewers by making highlight clips available on its website and app at 8pm on Saturdays for the first time.
The combined viewing figures for MOTD on iPlayer covering the evening programmes and highlights clips had risen to 61.9 million by the end of December, a big increase on the 45.4 million views by the same period last season. The digital consumption of MOTD has almost doubled since the 2022-23 season, when the total figure by December was 33.1 million.
Continue reading…Highlight clips available at 8pm on Saturday for first timeTraditional viewing of weekend shows has declinedMatch of the Day’s viewing figures have increased considerably this season in a vindication of the BBC’s new digital strategy. Traditional linear viewing of the Saturday and Sunday evening highlights programmes had declined by 770,000 to 6.88 million average weekly views last month compared with December 2024, but MOTD has gained 1.52 million viewers by making highlight clips available on its website and app at 8pm on Saturdays for the first time.The combined viewing figures for MOTD on iPlayer covering the evening programmes and highlights clips had risen to 61.9 million by the end of December, a big increase on the 45.4 million views by the same period last season. The digital consumption of MOTD has almost doubled since the 2022-23 season, when the total figure by December was 33.1 million. Continue reading…
