Despite economic pressures, UK consumers continue prioritising fashion spend, with value-led brands gaining ground.
MediaVision’s Metis analysis shows Primark, Vinted and Next as the fastest-growing brands in Q4 2025 search share, reflecting demand for affordability and resale.
Fashion retains a dominant share of consumer spend, positioning these brands strongly for growth in 2026.Despite economic pressures, UK consumers continue prioritising fashion spend, with value-led brands gaining ground.
MediaVision’s Metis analysis shows Primark, Vinted and Next as the fastest-growing brands in Q4 2025 search share, reflecting demand for affordability and resale.
Fashion retains a dominant share of consumer spend, positioning these brands strongly for growth in 2026.
