Female-targeted account pulled after sports fans criticise posts referencing matcha, Barbie and ‘hot girl walks’
Sky Sports has been forced to ditch its female-targeted TikTok channel Halo three days after its launch, following criticism that it was patronising and “unbelievably sexist”.
Halo, which was described as the “lil sis” of Sky Sports by the broadcaster, launched on Thursday with a now-deleted post that read: “We’re about ALL sports and championing female athletes. We’re here for the culture, community and connection. We don’t just watch sports – we live it.”
Continue reading…Female-targeted account pulled after sports fans criticise posts referencing matcha, Barbie and ‘hot girl walks’Sky Sports has been forced to ditch its female-targeted TikTok channel Halo three days after its launch, following criticism that it was patronising and “unbelievably sexist”.Halo, which was described as the “lil sis” of Sky Sports by the broadcaster, launched on Thursday with a now-deleted post that read: “We’re about ALL sports and championing female athletes. We’re here for the culture, community and connection. We don’t just watch sports – we live it.” Continue reading…
