JD Sports has reported resilient Q2 results with stronger North America sales but softer UK and Europe due to Euro 2024 comparatives.
Apparel outperformed while footwear slowed.
H1 gross margin slipped 40–60bps on online price investments.
Strategic milestones included new stores, e-commerce and distribution centres.
FY26 profit guidance reaffirmed; £100 million (~$135 million) share buyback announced.JD Sports has reported resilient Q2 results with stronger North America sales but softer UK and Europe due to Euro 2024 comparatives.
Apparel outperformed while footwear slowed.
H1 gross margin slipped 40–60bps on online price investments.
Strategic milestones included new stores, e-commerce and distribution centres.
FY26 profit guidance reaffirmed; £100 million (~$135 million) share buyback announced.
