Puma has reported a 2 per cent sales decline in Q2 2025 to €1.94 billion (~$2.27 billion), with net loss at €247 million (~$291.46 million) due to lower margins and €84.6 million (~$99 million) in one-time costs.
H1 sales dropped 1 per cent to €4.02 billion (~$4.70 billion).
Weakened wholesale, US tariffs, and inventory build-up led to a revised forecast: full-year sales are now expected to decline.Puma has reported a 2 per cent sales decline in Q2 2025 to €1.94 billion (~$2.27 billion), with net loss at €247 million (~$291.46 million) due to lower margins and €84.6 million (~$99 million) in one-time costs.
H1 sales dropped 1 per cent to €4.02 billion (~$4.70 billion).
Weakened wholesale, US tariffs, and inventory build-up led to a revised forecast: full-year sales are now expected to decline.
