Just-announced deal is moving the market to a new level.
Premier League official replica shirts worth an annual £489 million.
Clubs earn surprisingly little from the physical sales of shirts.
UK counterfeit shirt business valued at around £180 million annually.
Clubs now deploy tech like QR codes and blockchain to protect brand identity and revenue.Just-announced deal is moving the market to a new level.
Premier League official replica shirts worth an annual £489 million.
Clubs earn surprisingly little from the physical sales of shirts.
UK counterfeit shirt business valued at around £180 million annually.
Clubs now deploy tech like QR codes and blockchain to protect brand identity and revenue.
