Macy’s Media Network expanded its retail media with Rokt, leveraging AI to deliver personalised post-purchase offers.
This partnership boosts customer engagement by presenting relevant, non-endemic ads during transactions and taps into Rokt’s vast e-commerce data.
The collaboration also supports Macy’s initiatives like credit card sign-ups and loyalty programme.Macy’s Media Network expanded its retail media with Rokt, leveraging AI to deliver personalised post-purchase offers.
This partnership boosts customer engagement by presenting relevant, non-endemic ads during transactions and taps into Rokt’s vast e-commerce data.
The collaboration also supports Macy’s initiatives like credit card sign-ups and loyalty programme.
