Under Armour has appointed Eric Liedtke as Executive Vice President of Brand Strategy following its acquisition of UNLESS COLLECTIVE, a regenerative fashion brand he co-founded.
With a 26-year career at adidas, including as Brand President, Liedtke will spearhead UA’s brand identity, strategic planning, and consumer engagement, reporting to CEO Kevin Plank.Under Armour has appointed Eric Liedtke as Executive Vice President of Brand Strategy following its acquisition of UNLESS COLLECTIVE, a regenerative fashion brand he co-founded.
With a 26-year career at adidas, including as Brand President, Liedtke will spearhead UA’s brand identity, strategic planning, and consumer engagement, reporting to CEO Kevin Plank.
