EssilorLuxottica is acquiring the Supreme brand from VF Corporation for $1.5 billion in cash. EssilorLuxottica’s leaders see this as an opportunity to enhance their brand portfolio, while VF’s CEO cites strategic realignment.
Supreme’s founder supports the move for preserving brand integrity.
The deal is set to close by the end of 2024, pending regulatory approvals.EssilorLuxottica is acquiring the Supreme brand from VF Corporation for $1.5 billion in cash. EssilorLuxottica’s leaders see this as an opportunity to enhance their brand portfolio, while VF’s CEO cites strategic realignment.
Supreme’s founder supports the move for preserving brand integrity.
The deal is set to close by the end of 2024, pending regulatory approvals.
