Michelle Gass takes over as President and CEO of Levi Strauss & Co., succeeding Chip Bergh.
Gass focuses on international growth, evolving into a denim lifestyle brand, and shifting to a direct-to-consumer (DTC) model.
To emphasise the DTC approach, Kenny Mitchell (CMO) and Dawn Vitale (Chief Merchandising Officer) join the leadership team.Michelle Gass takes over as President and CEO of Levi Strauss & Co., succeeding Chip Bergh.
Gass focuses on international growth, evolving into a denim lifestyle brand, and shifting to a direct-to-consumer (DTC) model.
To emphasise the DTC approach, Kenny Mitchell (CMO) and Dawn Vitale (Chief Merchandising Officer) join the leadership team.
