Despite 89 per cent of US consumers valuing sustainability, only 32 per cent prioritise it when shopping, swayed by value (68 per cent) and price (57 per cent), as per a recent survey.
Around 63 per cent are willing to pay more for sustainable brands.
Sustainability interest remains steady, with 78 per cent seeking a sustainable lifestyle.Despite 89 per cent of US consumers valuing sustainability, only 32 per cent prioritise it when shopping, swayed by value (68 per cent) and price (57 per cent), as per a recent survey.
Around 63 per cent are willing to pay more for sustainable brands.
Sustainability interest remains steady, with 78 per cent seeking a sustainable lifestyle.
